I have spent some time
discussing the 5 different options you have for getting your web site listed
in the search engines. Just to make sure that we’re all on the same page,
let’s quickly review…
- Use A Free
Submission Service: As you’ll recall, I do NOT recommend that you use
a free submission service because they submit the exact same
information to all of the search engines, destroying your chances of
ever getting that top ranking position you deserve.
Each search engine
has a different rule book (a different set of "algorithms") that it uses
to evaluate your web site – so submitting the SAME information to all of
the search engines is pointless!
- Use A Low-Cost
Automated Submission Service: The only real difference between the
low-cost automated submission services and the free submission services is
that the low-cost ones will charge you about $40 to $80 to submit the
same information to all of the search engines. Like I’ve already said,
this is pointless! While your site may get submitted to as many as 900+
search engines, you’ll be lucky if it appears in the top 100 listings,
never mind the top 10!
- Do It Yourself
Manually: If you have the time and the patience, this is one of the
best ways to submit your web site to the search engines. You study the
rules of each search engine and then visit each one individually to
manually submit the information for each page you wish to have listed.
Obviously, the two drawbacks to this strategy are that it can be a lot of
work and there are no professionals looking over your shoulder to make
sure you’re doing everything right. But if you have the time, it can be a
good option.
- Use A
Professional Search Engine Consultant: The advantages of using a
professional are obvious – you get the advice and assistance of experts
who work hand-in-hand with you to make sure you get the top ranking
position your web site needs. But the drawback to this strategy is equally
obvious – the cost can be pretty high.
- Use Submission
Software: If you’re going to use software to submit your web site to
the search engines, then I can’t stress enough the importance of making
sure that it will prepare an individual submission form for each search
engine you will be submitting to. Most of the software out there does the
same thing the free submission services do, so it’s useless. The ONLY
submission software that I recommend is SubmitWolf Pro.
Now this is why the
e-mail started pouring in…
It seems that many of
you had questions about whether or not the SubmitWolf Pro software
submits your web site to the directories (i.e. Yahoo! and Looksmart)… some
of you were skeptical about whether or not search engine submission software
could actually get you a top ranking position when it does everything
automatically… and MANY of you wrote to ask why we didn’t mention another
highly regarded software, WebPosition Gold.
Knowing that for every
person who e-mails me with questions like these, there are hundreds more of
you who are silently wondering the same thing, I’ve decided to do two things
in this article. First I want to clear up any confusion by answering your
questions.
I know the sheer
volume of information about search engines can be pretty overwhelming. So
I’m going to do my best to condense things down into this one short,
understandable article!
Know If Your Web Site Is Slipping In Rank – And If
Your Competition
Is Sneaking Up From Behind…
Make no mistake,
submitting your web site to the search engines is only half the battle!
Next, you’ll need to turn your attention to monitoring and maintaining your
position. You need to ensure that your competition doesn’t outrank you and
that your site doesn’t begin slipping down the ranks! And this is where
software like WebPosition Gold can come in really handy…
Monitoring your
ranking in the top 10 search engines – for each page you’ve submitted and
for each keyword you’ve submitted under – is almost impossible if you’re
trying to do it all by yourself.
Let me explain by
visually doing the math for you. This should help make things a bit
clearer...
- Let’s say that
you’re marketing 2 products.
- And let’s say that
you want to maximize and monitor your ranking in the top 10 search
engines.
- For each product,
you have a list of 15 keywords and phrases you want to be listed under.
So this means that you
have:
2 products X 15
keywords for each product X 10 search engines = 300 positions to monitor!
Yipe! Who has time to
check 300 positions? I know I sure don’t! This would take days of effort,
and you haven’t even done checks on where your competitors rank yet! But if
you want the search engine traffic, you need to stay on top of your rankings
and you need to know when your competition has outranked you
so that you can take corrective action!
Really, the only
solution to this is automation. And that’s what I highly recommend you use
WebPosition Gold for.
WebPosition Gold
will ensure that you don’t neglect your search engine positioning… and that
you don’t lose this important source of traffic! It automatically generates
reports that will show you exactly where your web site ranks in each search
engine under specific keywords, keyword combinations, and search phrases, so
you can make improvements, correct problems, and increase your web site's
traffic.
Plus, it can save you
hours of work every week by monitoring where your competitors are ranked in
relation to you, alerting you of any problems.
If one of your web
pages has been gradually slipping down the rankings, you can quickly
identify the problem and correct it. Without WebPosition Gold’s
powerful reports, you have no way of knowing a problem even exists… until
your site traffic slows down and you start losing sales, that is!
Final Thoughts:
Look. If you are
really serious about search engine positioning, then you should know that,
together, SubmitWolf Pro and WebPosition Gold make a killer
team that can dramatically increase your ranking. I highly recommend this
software duo to anyone who wants to funnel traffic to their web site via the
search engines.
It would be impossible
for you to manually do the crucial marketing tasks that WebPosition Gold
and SubmitWolf Pro do automatically – it would just take you far too
long to be cost effective.
Sure you might be able
to manually submit your web site to a handful of search engines? But 150?
And give each one exactly what it needs? Plus, there’s no way you’ll
convince me that you have time to monitor and maintain hundreds of different
rankings and pages and still run a profitable business.
You know me and how
strongly I believe in automating everything – leaving you free to grow
your business and look after more profitable promotions. I don’t want
you to get caught in the trap of running your business when you could be
growing it!
